In this episode of the CX4CA podcast, we are joined by Adam Dore, Senior Director of Digital Transformation EMEA at Horizontal Digital, and Ram Machiraju, Vice President of Product Management at Salesforce. Together, they delve into the dynamics of harnessing Data & AI to craft seamless customer experiences in the Middle East. Tune in to uncover the evolving challenges of building brand loyalty, and learn more about how Salesforce is empowering brands to overcome these challenges with Salesforce Loyalty Management and Data Cloud.