In this special episode of the CX4CA podcast, George Smith, Regional Managing Director EMEA at Horizontal Digital, sits down with Wian Gaggero, Solution Architect at Exah, and Francios Kleynhans, Integration Architect at Exah to explore the game-changing potential of Salesforce's MuleSoft in the Middle East. The conversation uncovers the unique features of the platform, its advanced integration abilities, and how MuleSoft harnesses the power of AI in its systems to personalize the customer experience. They also tackle critical data residency concerns in the region. Tune in for an insightful look into the future of digital innovation with MuleSoft.