The CX4CA podcast is one of a few podcasts that focusses on talking about Customer Experience and Digital Transformation in the emerging economies. We aim to bring guests from across all industries and brands to talk about their experiences with Customer Experience across the Middle East, Africa and India. In each episode, we will aim to extract real-world examples as well as touch on anectodes related to specific industries based on the guest. CX4CA translates to 'Customer Experience 4 Competitive Advantage' and we hope to empower our listeners with the experience of our guest speakers in the hope to help marketers and digital teams build better customer experiences.